{"id":1247,"date":"2022-06-23T17:39:51","date_gmt":"2022-06-23T07:39:51","guid":{"rendered":"https:\/\/wsxphase1pt5.u.thrivex.io\/?p=1247"},"modified":"2022-10-06T04:21:41","modified_gmt":"2022-10-06T04:21:41","slug":"fim-world-supercross-championship-unveils-new-logo-in-global-brand-identity-reveal","status":"publish","type":"post","link":"https:\/\/wsxp2.u.thrivex.io\/fim-world-supercross-championship-unveils-new-logo-in-global-brand-identity-reveal\/","title":{"rendered":"FIM WSX Championship Unveils New Logo in\u00a0Global Brand Identity Reveal"},"content":{"rendered":"\n<p class=\"uncrop\">SX Global, the Australian sports and entertainment company spearheading the <strong>FIM World Supercross (WSX) Championship<\/strong>, today unveiled a new logo and branding elements that will visually characterize supercross\u2019 global Championship in the minds of fans for years to come.<\/p>\n\n\n\n<p>Design direction was spearheaded by <a href=\"https:\/\/www.cochraneent.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cochrane Entertainment\u2019s<\/a> Director Thea Jeanes-Cochrane, on behalf of SX Global and in partnership with <a href=\"https:\/\/www.pangaeacreative.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pangaea Creative<\/a>, a leading motorsport design agency based in London. The new brand identity is marked by an energetic, bold color palette, highlighted by blazing orange and charcoal grey; with a design aesthetic that reaches back to classic motorsport culture and pulls it forward with a contemporary, modern design sensibility. The dynamic, neoteric design language will serve as the WSX Championship\u2019s definitive visual persona, while creating a vivid thread that ties the Championship, and the International Grand Prix rounds together with a wide range of marketing and promotional touch points with consumers.&nbsp;<\/p>\n\n\n\n<p>The WSX logo and brand elements are grounded in the geometry of supercross, featuring a visual system of shapes and angles that call upon the most recognized features and elements of supercross tracks. Sharp angles and flowing curves carry through the visual outlines of whoops, rhythm sections, doubles, triples and hairpin turns, all tied together to create a simple, yet powerful and authentic visual identity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A New Era Begins | The 2022 FIM World Supercross Championship\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A-Fl9A5RXh4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>A New Era Begins | The 2022 FIM World Supercross Championship<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u201cThese new brand elements will ensure that the FIM WSX Championship and our Grand Prix events have an instantly recognizable visual identity for fans, clearly identified within the sport,\u201d said Adam Bailey Head of Motorsport for SX Global. \u201cLed by the simplistic power of our WSX logo, the bold combination of blazing orange and charcoal grey will become the visual calling card for the WSX Championship for many years to come, and the flag we carry at the forefront of our efforts around the world.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWorking closely with Pangaea Creative, together we embarked on a high pace, dynamic branding process, with full immersion in the sport\u2019s competitive history and with its global fanbase at the design\u2019s core\u201d said Thea Jeanes-Cochrane. \u201cInspired by the past, and driven toward the future under SX Global\u2019s leadership, we believe Pangaea\u2019s hand crafted, bespoke WSX letters and duotone colorways form a timeless, bold motorsport wordmark and capture the sports&#8217; exciting new era of global expansion. As the WSX brand story and visual identity evolves, we are excited to share the numerous design elements that will cleverly convey the uniqueness of supercross racing as a form of competitive global motorsport.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cInspired by the past, and driven toward the future &#8230; Pangaea\u2019s hand crafted, bespoke WSX letters and duotone colorways form a timeless, bold motorsport wordmark and capture the sports&#8217; exciting new era of global expansion.&#8221; <\/p><cite><strong>Thea Jeanes-Cochrane<\/strong><br>Director of Cochrane Entertainment<\/cite><\/blockquote>\n\n\n\n<p>The creation of the new WSX logo and brand identity are the latest in a series of ongoing development efforts that will continue to elevate and solidify the FIM World Supercross Championship. The Championship will feature a highly exclusive structure, with unparalleled level of financial support for teams, including seed funding for every team awarded a license, appearance fees at every round, and logistics and freight support. WSX will feature the richest championship prize purses in the sport\u2019s history, with a total of USD$250,000 up for grabs at each round.&nbsp;<\/p>\n\n\n\n<p>The FIM World Supercross Championship will annually take place in the second half of the year, including up to four events in 2022, from late October through November. 2022 will serve as a \u201cpilot\u201d season, allowing the championship to establish itself and build momentum going into 2023. From 2023, and subsequent years, will see the FIM World Supercross Championship expand annually between June and November, with up to twelve events in 2023.<\/p>\n\n\n\n<p><em>The new FIM World Supercross Championship logo and its design aesthetic was unveiled through a spectacular 40 second hype reel which can be viewed <a href=\"https:\/\/www.youtube.com\/watch?v=A-Fl9A5RXh4\">HERE.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by the past and driven toward the future, the official WSX logo and colors will be synonymous with supercross\u2019 premier global championship for years to come<\/p>\n","protected":false},"author":1,"featured_media":1272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,47],"tags":[45,46,25,28,29],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FIM WSX Championship Unveils New Logo in\u00a0Global Brand Identity Reveal - 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