Australian Group SX Global secures rights to brand new international motorsport championship
The Fédération Internationale de Motocyclisme (FIM), the global governing body of motorcycle racing – today announced that SX Global has been selected, a highly credentialed Australian company, to manage and promote the FIM Supercross World Championship over the coming decade.
SX Global will develop and manage a new international series commencing in 2022. This is the first time an FIM World Championship has been conducted by an Australian based company. It is a fitting confirmation for a country with a deep history of success and extraordinary moments in professional motorsports, on two wheels.
FIM President, Jorge Viegas believes SX Global is the right team to deliver the championship to a global audience.
“After a strong and fruitful relationship over the last two decades between FIM, Feld Entertainment and AMA, it is now time to start a new journey to ensure a bright future for Supercross,” said Viegas.
“In order to support the growth and commercial viability of the series, the FIM believes that SX Global has the expertise and the ability to deliver a first class FIM Supercross World Championship.
The new series will offer exciting races thanks to the passion and extended experience of the SX Global team, with a plan that will gradually expand the Championship to new countries and territories across the world.”
SX Global will create and manage the new international series commencing in 2022. Their team brings together the creators of AUS-X Open Supercross, Adam Bailey and Ryan Sanderson, alongside Tony Cochrane, who was the founding chairman and driving force behind the creation and growth of the V8 Supercars Championship in Australia.
Bailey and Sanderson have extensive experience in Supercross, having created and hosted several highly successful FIM Oceania Championship events since 2015, including the AUS-X Open in 2019 in Melbourne which attracted 35,000+ people to Marvel Stadium.
President of SX Global, Tony Cochrane, is thrilled with the FIM rights appointment to an Australian run company.
“It’s been a tremendous journey the past five months to bring our team together – we now have some of the most experienced people in motorsports focusing on Supercross’ global expansion, which is extremely exciting,” said Cochrane.
“We would like to thank the FIM for their strong support of our vision and in particular their President, Jorge Viegas, who has shown strong leadership to bring this together in such a short timeframe.
“Importantly for people who have been demanding world class Supercross in many countries, we can now deliver it. It’s a special moment for these fans, who will continue to be our number one consideration, as we bring the series experience to life.”
Complementing the highly experienced SX Global team will be the backing of one of the world’s leading financial powerhouses, which sets the stage to take the series to another level. Details of this strategic partnership will be announced when SX Global unveils their plans for the 2022 FIM Supercross World Championship in the new year.
With a wealth of motorsports experience and FIM’s backing, SX Global is primed to take Supercross as a sport to new heights. The new entity is now preparing to elevate Supercross to the world stage as the sole promoter of the FIM Supercross World Championship with a major focus on connecting the millions of supercross fans around the globe.
Further details on both the FIM Supercross World Championship, and SX Global, will be announced in January, 2022.